whitepinecapital.com | Free Online SEO Audit for whitepinecapital.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.whitepinecapital.com/

Character length : 25

Title

White Pine Capital

Description

Registered Investment Advisor (RIA) headquartered in Minneapolis, Minnesota with a regional office in Northern Virginia. White Pine Capital has helped individulas and institutions achieve their financial goals since 1984.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

site_name: White Pine Capital
title: Home
url: http://www.whitepinecapital.com/
type: website
description: White Pine Capital has provided independent investment advice since 1984. Our team of investment professionals has successfully navigated clients through a variety of market environments, cycles, and conditions.
image: http://static1.squarespace.com/static/53fbce46e4b01f04026ba359/t/54d937f9e4b034ae6fa57a6a/1485450221447/?format=1000w

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://whitepinecapital.com/robots.txt

User-agent	Disallowed for the search engines
*	/config /commerce/ /checkout$ /checkout/ /cart$ /cart/ /account$ /account/ /api/ /static/ All subpages are allowed to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

White Pine Capital

Character length : 18

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Home

Word cloud

white15
pine13
capital9
investment6
cap6
overview6
team6
management5
individuals5
tree5
time5
clients4
home4
best4
years4
institutions4
investors4
wealth4
growth4
market3
variety3
environments3
conditions3
equity3
portfolio3
successfully3
provided3
solution3
commentary3
trunks3
small3
all3
since3
advice3
choice2
trees2
pines2
preferred2
manager2
twenty2
managed2
feet2
individual2
interests2
name2
second2
cycles2
professionals2
independent2
eastern2
plant2
navigated2
institutional2
now2
ago2

Keyword matrix

word	title	descriptions	heading
white
pine
capital
investment
cap
overview

Two Word cloud

white pine7
pine capital4
individuals overview3
solution commentary3
management solution3
market environments3

Three Word cloud

white pine capital5
wealth management solution3
all cap equity3
name white pine2
second best time2
our team of investment2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 9 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

8.20

Flesch Reading Ease

49.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

7.50

Dale–Chall Readability

5.80

SMOG Index

11.30

Spache Readibility

5.00

Number of letters

2431

Number of words

453

Number of sentences

Average words per sentences

Number of syllables

804

Syllables in words

821

Average syllables in words

1.77

Number of words in first three syllables

122

Percentage of word / syllables

26.93

Words not in Dale-Chall easy-word list

157

Words not in Spache easy-word list

119

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://use.typekit.net/.. /Dx_CKfotLtR-Vpu31FGqJ-niM_YD4kSh_6LFsZlh...
http://static.squarespace.com/.. /common-3eff7e50a1350168c422-min.en-US.js...
https://static1.squarespace.com/.. /site-bundle.js

List of render blocking css files

http://fonts.googleapis.com/css?family=Muli:normal,normalitalic,700n...
http://static1.squarespace.com/.. /site.css?&filterFeatures=false

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

2.30MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

487.33KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

52.20KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

4.92MB

Image optimisation

You can save 3.9MB (83% compression) by optimising the images below:

By lossless compressing the https://static1.squarespace.com/.. /Institutional-Investors.jpg?format=1000w... you can save 1.3MB (81%) data.
By lossless compressing the https://static1.squarespace.com/.. /About-White-Pine.jpg?format=1000w you can save 1MB (80%) data.
By lossless compressing the https://static1.squarespace.com/.. /Why-White-Pine.jpg?format=1000w you can save 581.7KB (85%) data.
By lossless compressing the https://static1.squarespace.com/.. /Individual-Investors.jpg?format=1000w you can save 534.8KB (87%) data.
By lossless compressing the https://static1.squarespace.com/.. /Banner+Image.jpg?format=1500w you can save 486.3KB (86%) data.

Links

We found a total of 18 different links.
Internal links: 17
External links: 1

External links:

Link text (anchor)	Link strength
DNR

Internal links:

Link text (anchor)	Link strength
White Pine Capital
Home
Team
Overview
Small Cap Growth
All Cap Equity
Overview
Wealth Management Solution
Commentary
Contact
http://www.whitepinecapital.com
Institutions
Individuals
Helping Institutions and Individuals Achieve Their Financial Goals
http://www.whitepinecapital.com/institutions
http://www.whitepinecapital.com/individuals
Site Map

Website security

198.185.159.144

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of whitepinecapital.com